Staff UX Designer
Tracy Lindstrom
Designing clarity
into complex systems.
I design enterprise tools people rely on, from finance and pricing systems to emerging AI products. I bring research, systems thinking, and strategic direction to complex problems.
Selected work
Case studies
AP Imports: Making 60,000+ monthly exceptions manageable for Walmart's accounting teams
Finance teams had quietly abandoned the official tool for spreadsheets. Three rounds of usability testing surfaced a failure pattern the business hadn't seen. The redesign moved satisfaction from 2.69 to 6.14 out of 7 — on a system carrying $1.5B in monthly reconciliation risk.
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Sam's Club Pricing: Rebuilding merchant trust in a critical decision-making tool
All four concepts failed at the same point — a requirements problem, not a design problem. I brought session recordings to the product team and rewrote the PRD before dev began. The tool shipped at 6.4/7 usability on a platform processing 83M price changes a year.
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Finance Data Hub AI: Designing trust into AI-assisted financial analysis
The challenge wasn't the model — it was making AI recommendations trustworthy enough for finance teams to act on. UX patterns now at 87.5% satisfaction; presented to Doug McMillon's leadership as a model for responsible enterprise AI.
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Career Development & Team Enablement
Built Walmart's design infrastructure — competency frameworks, process playbook, and coaching for 16+ teammates. In 2026, brought in as subject matter expert to rewrite the UX curriculum at the University of Arkansas for the age of AI.
Cox Automotive: Navigation Framework for 45,000+ Dealerships
Command Center had features but no coherent IA. I joined mid-project, defined the navigation framework, established governance for how nav decisions get made, and validated the structure before it shipped at NADA — across a platform serving 45,000+ dealerships. In-flight work.
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Dealer Chat: Communication Design for a Dealer-First Ecosystem
Dealership staff were managing deals over text and personal phones. Designed the membership model, permission system, and core messaging UX for a product with no equivalent reference point in the ecosystem. In-flight work.
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Selected briefs
Total Cost of Ownership: Making Global Tech spend visible
Finance leaders had 3.67M monthly cost records and no coherent view. Designed 5 dashboards organized around how finance teams actually think — by product area and initiative, not data category.
3.67M records made accessible
iCatalog: Bulk Catalog Approval for Walmart's Supply Chain
Built the bulk approval flow for the procurement catalog that stocks every Walmart in North America. Created item pages with full approval history so sourcing managers could make confident decisions at scale.
Digital Talent Book: CEO-Level Succession Planning
Brought back a platform executives had abandoned for pen-and-paper workarounds. Redesigned for CEO-level conversations about high-potential talent and institutional knowledge at risk.
34K+ directors on platformHow I work
Process that earns trust
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Understand the system
Map the full ecosystem — users, stakeholders, data flows, constraints — before touching a wireframe.
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Research in context
Contextual inquiry, interviews, and analytics each tell a different story. I triangulate across all three to find what's actually true.
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Design with alignment
Stakeholders in early, friction at handoff reduced. Shared ownership is more durable than sign-off.
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Measure and learn
Success metrics defined upfront, revisited after launch. Design doesn't end at handoff.
About
Designing for complexity with humanity intact.
Staff UX Designer at Cox Automotive, focused on enterprise data and integration systems. Previously four years at Walmart and Sam's Club — finance, pricing, AI, and talent tools. I do my best work where the stakes are high, the workflows are complex, and the users need someone who will actually listen.
I came up through an apprenticeship, not a degree program — I earned the trajectory. That shapes how I work: thorough preparation, listening for what's unsaid, and designing tools I'd want to be accountable for. I lead with research, speak in business outcomes, and measure what I ship.
What I bring
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Research-driven Product Definition Moderated usability testing, synthesis, and research that reshapes requirements, not just validates them
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Complex Enterprise Workflow Design Multi-role workflows, dense data systems, and legacy modernization at enterprise scale
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Cross-functional Influence Stakeholder alignment, executive communication, and design advocacy without formal authority
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Design Systems & Delivery Quality Component governance, design-engineering alignment, and handoff practices that reduce drift
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Accessibility & Inclusive Design WCAG 2.1 compliance, assistive technology testing, and accessibility built into the process
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Team Enablement & Mentorship Career frameworks, coaching structures, and design culture infrastructure, because strong teams ship better work
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AI-Augmented Practice Using AI tools to accelerate synthesis, documentation, and ideation, while bringing the strategic thinking and critical review that keeps output trustworthy
Testimonials
What colleagues say
Tracy leads whether or not anyone has handed her the title. She raised the quality bar for everyone around her, not by lecturing, but by showing what good looked like and bringing the rest of us along with her.
She brings a thoughtful and strategic approach to everything she does, never hesitating to ask the right questions to uncover the real problems worth solving.
She consistently raises the bar for excellence and is the kind of teammate who makes everyone better.
Get in touch
Let's talk
about the work.
Open to Senior Manager, Staff, and Principal IC opportunities. Happy to connect with product leaders building things that matter.